• We differentiate ourselves through the best Service
  • We have the most innovative solutions on the market
  • We are the market leaders in baggage tags
  • We are the leading tag

Our company

Those wishing to be successful require reliable and innovative products and customer-tailored service. And Security Label provides precisely this with its tried and tested special print solutions in the fields of air travel, cruiser and ferry travel, accompanying documents, hotel requirements and for applications in the processing industry and logistics. Due to its specialisation in the market segments baggage and product labelling and identification, personal access documents and accompanying documents, Security Label has become the market leader in baggage tags and boarding passes.

For this purpose, a comprehensive warehouse as well as very different, multifunctional printing machines stand ready, in which product stocks can also be stored for our customers and dispatched world-wide according to their needs in the required quantity via online partial quantity call-off orders (TagLOG).

An experienced international team of Sales Managers supports the world-wide contacts to our customers. Security Label currently coordinates its global business from its headquarters in Sarstedt, Germany from two production locations in Germany and China and a Sales Office in Dubai.

World-wide, four further locations are being prepared for even closer proximity to our customers in geographical terms, and for the simplification of coordination and logistics processes.

Our core competence

In the field of air travel, we are currently working with more than 400 airlines and airports in over 150 countries, and are globally accepted as long-standing strategic IATA partners. With over 100 different products – for the air travel sector alone – Security Label is able to consistently fulfil the individual requirements of its customers to their complete satisfaction through specific adaptations in layout, material, innovative technologies and customer-orientated logistics.


The foundation of Security Label in 1990 was based on a simple but path-breaking determination: the baggage tags of the time could not only look more attractive, but could also be produced more effectively. A market analysis also revealed that the airlines were currently changing from the visual numeration to the barcode system. As official IATA supplier and member of the IATA working group, Security Label therefore developed an appealing and practical design which fulfilled both the IATA requirements and those laid down by the airlines.

Security Label also played an important role during the development of the automated thermal baggage tags. The highly efficient Inno Tags, but also the integration of the RFID technology represent further milestones. And for one of the latest trends, the common-use-self-system (CUSS), we designed special baggage tags for self tagging, which make self check-in for passengers as simple as possible. In our 25-year company history, Security Label has therefore already written many success stories, and we are certain that more are to follow.


Now more than ever, markets are subject to consistent dynamic change. This applies in particular to the air travel industry, with the high requirements on safety and efficiency – also in the area of passenger and baggage handling. For 25 years, we have produced high-quality and sustainable label templates and documents “Made in Germany”, which fulfil all the pertinent norms and standards. Here we always remain close to the customers, and pick up on the current needs of the branch in order to convert them into customer-tailored products and services. This force of innovation and customer orientation has turned us into the global market leaders in baggage tags.

As the current No 1 in the demanding air travel sector, we also wish in future to delight customers in the business segments cruise, travel, hotel and industrial and logistics requirements (Tags & More). We differ from the competition in particular through our comprehensive service solutions. Here our claim is always to achieve an outstanding price-performance ratio through practical and reliable quality solutions and services, thus providing the best support which assists customers in achieving success in the respective markets as effectively as possible.

Our business partners/references:

Back To Top