Security Label, a subsidiary of Paragon ID, is the leading bag tag provider in the EMEA region. Specialising in the aviation sector, Security Label works with over 400 airlines and airports in over 100 countries and is a long-standing IATA strategic partner. 

With over 100 different products dedicated to the aviation sector, Security Label is able to consistently fulfil the individual requirements of its customers to their complete satisfaction through specific adaptations in layout, material, innovative technologies and customer-orientated logistics. 

What we do

Our mission is to help the aviation sector to efficiently manage passenger and baggage handling. Our products help efficiently identify and track the passenger baggage and minimise baggage loss.

30+ years of experience in the aviation sector

Security Label was founded in 1990 around a simple idea: the baggage tags of the time could not only look more attractive, they could also be produced more effectively. 

As the market was ready to switch to barcode technology, Security Label, which was an official IATA supplier and member of its working group, developed an appealing and practical design which fulfilled both the IATA requirements and those laid down by the airlines.

Over the years, Security Label has played a key role in the development of new and innovative products such as the automated thermal baggage tags, the highly efficient Inno Tags, as well as self-tagging and RFID tags, and has become a worldwide reference in the design and manufacture of baggage tags.

In 2021, Security Label joined Paragon ID, the leading supplier of secure identification solutions. Paragon ID had already developed its own RFID bag tag and saw in Security Label strong synergies and the opportunity to become the world leading supplier of baggage tags for the aviation sector. 

Since then, Security Label continues its development and is also able to leverage Paragon ID's expertise in RFID and tracking to widen its offering to its customers. Paragon ID Aviation was launched in 2023, combining all of Paragon ID’s solutions dedicated to the aviation sector. 

Our philosophy – Trust, experience and quality

Markets are constantly subject to dynamic change. If anything, the pandemic taught us that industries such as the aviation industry have to be resilient, reactive and innovative to survive. The requirements for safety and operational efficiency have never been so high. 

Drawing upon our years of experience, we continue to produce high-quality and sustainable products - “Made in Germany”-, which fulfil all the market requirements and standards. We always remain close to our customers and take the time to understand their needs and convert these into tailored products and services. This force of innovation and customer orientation has helped us become the market leader in baggage tags.

Our clients benefit from ultra-modern production systems, intensive quality controls and practical and user-friendly products ensuring economic viability and reliability. The quality of our German made products has already been proven millions of times.

Our values

IATA Strategic partner